7 Things NOT to do: Lessons from top brand leaders to do if y
7 things NOT to do: Lessons from the founders of industry-leading brands.
Here’s a list of what NOT to think or do and immediate flips to change your focus to what drove the success of the top 1% of brands (Apple, Amazon, Spanx, Harley-Davidson and Oprah Winfrey.
1) Anyone/everyone.
A brand means choosing 1 person and 1 impact.
Demographic vs psychopathic identity/ move people closer to their ideal selves.
2) Mass marketing.
Delight 10 customers. Give them a dream solution and surprise them with extra: the “extra” is your brand.
3) 50 priorities. This is distraction and dissipation.
A top brand requires extreme focus on 2 or 3 priorities according to Steve Jobs.
4) Hiring employees.
Build your dream teams with "A" players with a culture that rewards innovation. What qualities do all team members need to possess to innovate to improve life for permanent customers constantly?
5) Quarterly metrics. Short-term thinking kills your brand before it starts. Dedicate time to thinking about the 20-year vision. What do you need to do now to shape your company to get there?
The founders of industry-leading brands think 20 years out for long-term growth, viability, and profitability.
6) "Stakeholder value".
Think Vision and impact. Long-term success pays far more than short-term scrambling.
7) Price.
Jeff Bezos built Amazon on this equation: Give more than you take. The customer saves 2 hours each week on the platform. That’s $40 of value for $20 spent. The only way price is relevant is when you the value you give exceeds the dollar amount.
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